Colors of Pride

Branding | Design Research | Interactive

Project Overview

Colors of Pride is an interactive voting guide for students in college that are apart of the  LGBTQIA+ community. That teaches first-time, current and non-voters to become more involved in politics and LGBTQIA+ rights. This is more than just a learning guide, it also gives resources to people regarding voting and allows for voter registration and offers different ways on how to get involved.  


The voting process can be very confusing and overwhelming to people. Not to mention there are other factors that lead to people not voting or taking action. Such as underrepresentation in different minority groups regarding social issues, lack of easily retainable political information and many more. People deserve to be heard and want to be more politically engaged but don’t have the proper resources and platform to learn how to be able to speak in the current political climate. 


After the initial research phase, the best audience was to target mainly the younger audience or students, who had an interest in political engagement within the LGBTQIA+ community. The goal of the guide is to educate students on the voting process, register them to vote and help them identify potential ways on how they would best engage in social political action while still in school.



In order to get a sense of potential users, certain areas were selected on campus and around the san marcos area that provided seclusion and anonymity to help protect their status  in case they didn’t feel comfortable sharing their sexual orientation or gender identity. Most of these answers were oral but I also received google form responses by providing a link to my online survey that I posted on my social media channels. The questions were a basic gauge of voting within the LGBTQIA+ group, social rights and how they felt in regards to safety with their identifications in college. 

Take Aways

The responses received from the primary questioning phase of the research study shown that students are very reserved with their identifications and don’t feel very protected or represented well overall. This could be from a number of factors that affected their answers such as family issues, location-based and other problems that they aren’t open to share with a stranger. 


Based on the type of people interviewed in the first stage, different types of people that are apart of the community and/or an active political participant had to be considered in order to get a better sense of who will benefit from the voting guide and what problems needed a design solution.

Empathy Map

To get a deeper understanding of a political or non-voting user and their needs, an empathy map had to be created to help identify someone’s specific methodology based on their background and how they will understand this guide. 

How Might We Questions

To define my approach to the voting guide, areas of focus were identified to help create How Might We Statements. Following the creation of these statements, different testing methods based on the initial interviews and empathy map were used to see how effectively they answered these statements and where revisions needed to be made to fully understand and prototype the activity.

User Journey Map

To prototype the guide, a basic understanding or journey map had to be created of how people in different stages of political engagement interact with each other. But for this one the goal is to be more educated on LGBTQIA+ rights issues and find the best way to become more involved.



Environmental Design

The voting guide is a interactive wall where students will assemble pieces of the wall as they go through a guided walkthrough of the voting process. This would be best implemented at LGBTQIA+ organizations on campus as well as at orientation where most students are turning 18, promote participation and engagement in social issues and it’s the perfect opportunity to fill out a voter registration form with the other documents you have to sign.

Packaging Design

Packaging Contents - Triangles

The guided activity will be based on a wall interactive where every color of the rainbow or section of the wall will be an element of the voting process. Triangles were selected as the shape because it allows for an interesting design to be made and more room for potential answers and information than a square or circle. 

Red and Orange Triangles

The red and orange triangles and sections of the voting wall are the dedicated pieces for the students to write down what they know about voting. To help initiate discussion from the answers given to identify the main voting topic and focus more on the concepts they don’t know or understand. 

Yellow and Green Triangles

The yellow and green triangles are for a group activity where each group will be given a section of the wall to discuss how voting effects the community and to share experiences with the group to promote discussion around the issues. 

Blue Triangles

The blue ones will be primarily the facilitator speaking about voter registration and the information required and any issues that can arise during registration for students or members of the LGBTQIA+ community. Registration can be difficult to understand and its important that students understand the reasoning for potential blocks in applying and how they can best solve these issues.

Purple Triangles

And lastly the purple ones, after registering here are tips on how to be a more informed voter such as participating political elections and researching candidates. Once registered, its important to know about who you’re voting for and why their the best choice for solving specific problems arising in the community or just in general and how it can affect a person’s way of life based on their decisions.

Packaging Contents - Materials and Instructions

You will receive a packet of information regarding the guided activity. First, the material list will show you what is included inside the box along with what you need for the students and how to put up the voting wall. The instructions will walk you through the whole voting guided activity and offer a picture of how the wall should look when completed. 

Packaging Contents - Election Process and Voting Registration

At the end of the activity, each student will get a packet regarding the election process as additional resources and will be able to fill out a voter’s registration form. Students and younger audience retention require repetition in order to fully understand a concept, so by providing them with resources they won’t completely forget what they learned during the activity.