INTOSPACE

Concept | Branding | UI Design

Project Overview

INTOSPACE takes the traditional planetarium concept and reinvents it with a innovative and technology-based approach. Through augmented and virtual reality, INTOSPACE will establish an educational space that allows for our audience to cultivate their creativity, innovate new ideas and collaborate with individuals who share a similar goal of igniting a passion for space exploration.

Recognition

Graphis New Talent 2021 | Intospace Trademark | Gold Award

Challenge

Planetariums don’t appeal to the younger generation and are slowly losing business to more interactive-based entertainment. The goal of this project is to create a full identity and branding system with the purpose of attracting a new and young demographic to learn about space exploration while maintaining a modern, competitive edge.

Execution

The approach for this brand was to keep the same essence of a traditional planetarium with a historical and educational style but add a technological and playful emphasis.