Santa Fe Optical
Rebranding | Art Direction | UI Design
Santa Fe Optical is an optical boutique located in Austin, Texas, that was established in 1982 and has 3 locations around the Austin area. They specialize in offering customers a personalized styling experience that pairs them with glasses that fits and flatters their unique features.
Alyssa Sullivan: Research, Branding, Packaging and Social Media
Jake Kropp: Research, Branding, Trademark and Ad Campaigns
Kierra Simmons: Research, Branding and Website
To redesign and modernize the unique Austin eyewear brand in a saturated market, while bringing out more of their originality and colorful aspects.
We wanted to bring out more of their unique and colorful vibe that the brand produces from their exclusive and bright frames. Also emphasize more of their unique shopping experience to their customers.