SantaFe_Intro

Santa Fe Optical

Rebranding | Art Direction | UI Design

Project Overview

Santa Fe Optical is an optical boutique located in Austin, Texas, that was established in 1982 and has 3 locations around the Austin area. They specialize in offering customers a personalized styling experience that pairs them with glasses that fits and flatters their unique features.

Contributors

Alyssa Sullivan: Research, Branding, Packaging and Social Media

Jake Kropp: Research, Branding, Trademark and Ad Campaigns

Kierra Simmons: Research, Branding and Website

Challenge

To redesign and modernize the unique Austin eyewear brand in a saturated market, while bringing out more of their originality and colorful aspects. 

Execution

We wanted to bring out more of their unique and colorful vibe that the brand produces from their exclusive and bright frames. Also emphasize more of  their unique shopping experience to their customers. 

IDENTITY

BRANDING

Company Branding

Window Signage Mockup
SFOStationery01

Ephemera

Bag
Lens Cloth
Spray Bottle
Glasses-Case01

Social Media

Website