Santa Fe Optical
Rebranding | Art Direction | UI Design
Project Overview
Santa Fe Optical is an optical boutique located in Austin, Texas, that was established in 1982 and has 3 locations around the Austin area. They specialize in offering customers a personalized styling experience that pairs them with glasses that fits and flatters their unique features.
Contributors
Alyssa Sullivan: Research, Branding, Packaging and Social Media
Jake Kropp: Research, Branding, Trademark and Ad Campaigns
Kierra Simmons: Research, Branding and Website
Challenge
To redesign and modernize the unique Austin eyewear brand in a saturated market, while bringing out more of their originality and colorful aspects.
Execution
We wanted to bring out more of their unique and colorful vibe that the brand produces from their exclusive and bright frames. Also emphasize more of their unique shopping experience to their customers.
IDENTITY
BRANDING
Company Branding
Ephemera
Social Media
Website
